CONTENT MARKETING
CONTENT STRATEGY
Publish less. Get more.
A good content strategy means publishing the right messages, in the right places, at the right time. At JB Impact, we develop tailor-made digital content strategies that align your business objectives with the needs of your personas.
Why is a content strategy essential?
It structures your online presence
It strengthens your SEO positioning
It attracts qualified traffic
It promotes loyalty and conversion
What we do:
Audit of existing content and competitive analysis
Defining personas and the customer journey
Strategic editorial calendar (SEO + social networks)
Multi-platform distribution plan
Continuous performance monitoring and adjustments
Our approach is collaborative, results-oriented and adapted to your reality (SME, local business, online business, etc.).
Don't leave your content to chance. Make it a lever for growth.
Benefits of Content Marketing
Increased visibility on Google
Well-structured and optimized content naturally improves your search engine rankings. Each article or page becomes a gateway to your site.
Generation of qualified traffic
By answering the questions and needs of your ideal customers, your content attracts an audience that is genuinely interested in your products or services.
Building a relationship of trust
Sharing useful, educational, or inspiring content builds your brand's credibility. You become a leader in your field.
Long-term profitability
Unlike paid advertising, content continues to generate results long after it's published. It's a sustainable investment.
Better visitor conversion
Relevant content at each stage of the customer journey (discovery, consideration, decision) makes it easier to take action and increases your conversion rates.
Synergy with other channels
Content can be recycled and amplified across multiple platforms: newsletters, social media, ads, podcasts, etc., maximizing your return on investment.
