SERVICE
CONTENT MARKETING
Attract, engage and convert with high-value content
THE EVOLUTION OF CONTENT MARKETING IN 2025
Content Marketing: Trends Transforming the Quebec Market
Content marketing has become essential for businesses looking to stand out online. According to the latest research, the digital marketing market in Canada is expected to reach USD 49.49 billion by 2034, with a compound annual growth rate of 13.45% starting in 2025. For Quebec businesses, this growth represents both an opportunity and a challenge.
In 2025, several major trends will redefine the content marketing landscape:
Hyper-personalization
71% of consumers now expect personalized interactions with brands
Authenticity as a fundamental value
88% of consumers consider authenticity as a key factor in their purchasing decision
Data protection
75% of consumers refuse to buy from companies they don't trust regarding their data management
These figures demonstrate the importance of a well-defined content strategy that meets the current expectations of Quebec consumers.
Why invest in content marketing?
In a saturated digital environment, quality content is your best asset to:
Improve your SEO
Quality content accounts for 4 of the 5 main Google ranking factors
Establish your authority
88% of consumers consider authenticity as a key factor in their purchasing decision
Increase your visibility
Businesses with blogs generate 67% more leads than those without regular content
Our expertise in SEO content marketing guarantees you better rankings on Google and a lasting online presence that continues to generate results even while you sleep.
CONTENT SOLUTIONS
Engaging, optimized content tailored to your identity
Our team of writers, strategists, and creators crafts content that informs, inspires, and drives action. Every word is carefully crafted to strengthen your SEO and branding, while creating an authentic connection with your audience.
Our content creation services include:
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SEO Optimized Blog Posts
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Pillar Pages and Website Content
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Compelling e-commerce product sheets
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Scripts for videos or podcasts
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Infographics, ebooks, downloadable guides
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Social media posts
Our approach:
A consistent style, a tone that reflects you, original content rooted in your business reality, whatever your sector.
A clear vision for building a sustainable online presence
Creation without strategy is like sailing without a direction. We build a smart content strategy for you, aligned with your conversion funnel and growth objectives.
What we are putting in place:
Analysis of your personas and customer journey
Audit of existing content (quality, SEO, performance)
Keyword research and semantic opportunities
Monthly or quarterly editorial plan
Structuring of pillar content, semantic cocoons and internal meshing
Integration with your SEO, social media and newsletter strategy
The result: content that works for you, naturally attracts your target audience, and guides them to action.
01
CONTENT CREATION
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CONTENT STRATEGY
Why choose JB Impact for your content marketing?
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Original, optimized content with high added value
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A global strategy focused on acquisition, loyalty and SEO
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A collaborative approach, tailored to your tone and sector
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Continuous performance monitoring and adjustments
Make content your best seller.
Contact us to discuss your editorial strategy today.
