Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

AI chatbots are redefining the customer experience by offering instant 24/7 assistance. While 48% of French companies are investing in this technology, successful integration can improve query resolution rates by 33%. With 64% of consumers demanding a response within the hour, intelligent chatbots are becoming essential to combine automation with personalized customer relationships.