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SEO Trends 2025: Essential Changes for Your Visibility
SEO evolves drastically in 2025. Generative Engine Optimization (GEO) revolutionizes traditional approaches, while brand signals surpass backlinks. Search intent trumps keywords, user-generated content gains importance, and voice optimization becomes essential. Behavioral analysis now enables fine-tuned strategy adaptation. Discover these 6 major trends that are transforming digital visibility and reshaping how we approach search engine optimization.

JB Impact
Jul 212 min read


Google Search Console: The Complete Guide to Optimizing Your Website in 2025
Master Google Search Console in 2025 to boost your website in search results. This guide details initial setup, performance report analysis, fixing indexing errors, and advanced data exploitation for informed SEO decisions. Learn to connect GSC to Google Looker Studio, monitor your traffic, and clean unnecessary pages from Google’s index for optimal visibility. From basic configuration to advanced regex filters, elevate your SEO strategy with actionable insights.

JB Impact
Jun 3010 min read


SEO Case Studies 2025: The Secrets of Successful Websites
Discover revolutionary 2025 SEO strategies through exceptional case studies. SaaS, e-commerce, blogging: how sites achieved +10,000% organic traffic growth. Programmatic content, local SEO, multimedia optimization and E-E-A-T are success keys. Analyze concrete results from KrispCall, MESHKI, Iowa Girl Eats and other Google-dominating leaders. Transform your SEO now.

JB Impact
Jun 298 min read


SEO vs. Google Ads: Which Strategy Should You Choose for Your Business in 2025?
Learn how to choose between SEO and Google Ads in 2025. This comprehensive guide analyzes the pros and cons of each strategy: SEO for sustainable growth and long-term ROI, Google Ads for quick results and precise targeting. Discover the best approach based on your goals (immediate visibility, limited budget, market testing) and how to combine both strategies to maximize your online presence and dominate SERPs.

JB Impact
Jun 248 min read


SEO Practical Guide 2025: Master Google SEO in 60 Minutes
Master SEO in 2025 with this practical 60-minute guide. Discover Google's new ranking rules: search intent, MUM and BERT algorithms, essential AI tools, voice and visual search optimization. Learn to build a sustainable SEO strategy focused on entities, Knowledge Graph and content humanization to strengthen your online presence and brand authority.

JB Impact
Jun 198 min read


SEO Secrets for Your Shopify Store: Proven Strategies 2025
Discover the most effective Shopify SEO strategies for 2025: from keyword research to technical optimization, including link building and structured data. This comprehensive guide reveals how to set up Google Search Console, optimize product pages, improve content and track performance to dominate search results. Proven techniques to increase organic traffic and conversions for your e-commerce store.

JB Impact
Jun 1716 min read


Why Content Marketing Has Become Essential in 2025?
Content marketing has become essential in 2025 due to evolving buying behaviors and the explosion of digital channels. This strategy improves SEO, generates qualified leads and strengthens brand awareness. Discover how to build an effective approach with AI, voice optimization and interactive formats. Learn to measure impact with the right KPIs and analytics tools to maximize your digital performance.

JB Impact
Jun 1614 min read


SEO Strategy 2025: The Secrets Experts Don't Share
Discover the 2025 SEO secrets that experts jealously guard: hidden tools, advanced optimization techniques, effective link building strategies and emerging trends. This guide reveals pro methods to dominate Google: Core Web Vitals, AI, voice search, SXO and in-depth technical audit.

JB Impact
Jun 1518 min read


Why Outsource Your SEO in 2025? Expert Opinion
In 2025, SEO outsourcing becomes crucial due to increasing Google algorithm complexity and AI emergence. Companies struggle to keep up with SEO trends internally, lacking specialized technical resources. Discover why hiring an expert SEO agency improves organic rankings, optimizes UX, and strengthens domain authority. Complete guide to choosing the right agency and avoiding common pitfalls in SEO outsourcing.

JB Impact
Jun 1213 min read


SEO Practice Guide for Lawyers: Attract More Clients in 2025
Learn how to boost your law firm's online visibility with SEO. This comprehensive guide explains effective strategies to attract more clients, optimize your legal content, and dominate local search results. Master the 4 pillars of legal SEO and discover optimization techniques specific to the legal sector for maximum impact.

JB Impact
Jun 814 min read


Master SEO on Wix: A Practical Guide for Enhanced Visibility
Learn how to effectively optimize your Wix site for natural search. Our complete guide reveals the best SEO strategies: integrated checklist setup, optimized content creation, native tools usage and user experience improvement to boost your Google visibility and search rankings.

JB Impact
Jun 614 min read


SEO Mistakes That Are Killing Your Rankings (Immediate Solutions)
SEO mistakes can be costly in terms of rankings and organic traffic.
From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

JB Impact
May 2814 min read


Is Your Digital Marketing Plan Up to Date? The New Rules for 2025
Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.
Félix Doyon
May 2215 min read
Blog JB Impact: Expertise Marketing, SEO et Outils Numériques pour Entreprises Canadiennes
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