JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Discover the expert SEO 2025 guide to create a marketing plan that truly converts. Learn the latest keyword research strategies, optimized content creation, AI trend integration and performance tracking. From goal setting to technical optimization, this comprehensive guide supports you in developing a modern and effective SEO strategy to maximize your conversions and online visibility.

Is your Squarespace website invisible on Google? Discover the complete 2025 SEO guide to dominate search results. Learn the 3 essential pillars: keyword optimization, backlink creation, and technical SEO. Advanced configuration, SEOSpace usage, and concrete example of a Parisian photographer. Transform your site into an organic traffic generating machine with these proven techniques.

Learn how I multiplied my e-commerce site traffic from 0 to 10,000 daily visits using 8 proven SEO levers. This guide details product title optimization, technical structuring, AI automation and essential tools to scale your online store. Concrete methods, measurable results and expert strategies to sustainably boost your organic sales.

Learn how to create an effective digital video strategy that captivates your audience. From setting clear objectives to optimizing on YouTube, TikTok and Instagram, this complete guide walks you through every step: format selection, engaging script creation, editing techniques, AI utilization and performance analysis. Transform your videos into powerful conversion tools with our digital marketing expert tips.

Master Google Search Console in 2025 to boost your website in search results. This guide details initial setup, performance report analysis, fixing indexing errors, and advanced data exploitation for informed SEO decisions. Learn to connect GSC to Google Looker Studio, monitor your traffic, and clean unnecessary pages from Google’s index for optimal visibility. From basic configuration to advanced regex filters, elevate your SEO strategy with actionable insights.

A well-structured content calendar is the secret weapon of high-performing marketers. This comprehensive guide reveals how to build, organize and optimize your editorial calendar to maximize publication impact. Discover key steps: audience identification, goal setting, strategic planning, role assignment and performance tracking. Transform your marketing strategy with this proven method that ensures regularity, consistency and measurable results for sustainable business growt

Master SEO in 2025 with this practical 60-minute guide. Discover Google's new ranking rules: search intent, MUM and BERT algorithms, essential AI tools, voice and visual search optimization. Learn to build a sustainable SEO strategy focused on entities, Knowledge Graph and content humanization to strengthen your online presence and brand authority.

In 2025, SEO outsourcing becomes crucial due to increasing Google algorithm complexity and AI emergence. Companies struggle to keep up with SEO trends internally, lacking specialized technical resources. Discover why hiring an expert SEO agency improves organic rankings, optimizes UX, and strengthens domain authority. Complete guide to choosing the right agency and avoiding common pitfalls in SEO outsourcing.

Discover the proven method to create your complete digital marketing strategy in just 24 hours. This practical guide walks you through step-by-step: express audit of your situation, SMART goal setting, customer persona creation, selecting the right channels (social media, email, advertising), content planning and performance tracking. A structured approach to quickly launch your first marketing actions while laying the foundation for sustainable and measurable growth.

Discover the influencer marketing strategies that make the difference for SMEs in 2025. From defining SMART objectives to using AI tools, including the importance of value alignment and transparency respect. This comprehensive guide reveals how to optimize your campaigns with limited budgets, automate influencer research and create authentic partnerships that generate measurable results.

Discover how AI is transforming marketing in 2025 with solutions now accessible to SMBs. Explore the 5 must-have artificial intelligence tools that boost sales: segmentation platforms, content generators, predictive scoring, recommendation systems, and advanced chatbots. Learn how to measure the impact of these technologies on your performance and adopt best practices to ensure a successful transition.

SEO mistakes can be costly in terms of rankings and organic traffic. From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.