JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Learn how to create an effective digital video strategy that captivates your audience. From setting clear objectives to optimizing on YouTube, TikTok and Instagram, this complete guide walks you through every step: format selection, engaging script creation, editing techniques, AI utilization and performance analysis. Transform your videos into powerful conversion tools with our digital marketing expert tips.

Create your first social media calendar in just 30 minutes! This complete guide walks you through step by step: choosing your platforms, defining your goals, planning your content and using the right tools. Discover how to effectively structure your editorial calendar, what content to include (posts, articles, newsletters, videos) and the best tips to save time. Free tools included: Google Sheets, Trello, Notion and Later to start stress-free.

Digital marketing is rapidly evolving in 2025. Discover new social media trends with Threads and BlueSky, AI's impact on e-commerce, essential marketer skills, and the rise of social search. This guide also explores Generation Alpha, collaborative content, and strategies to avoid AI fatigue while optimizing your campaigns for maximum ROI.