JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Discover the expert SEO 2025 guide to create a marketing plan that truly converts. Learn the latest keyword research strategies, optimized content creation, AI trend integration and performance tracking. From goal setting to technical optimization, this comprehensive guide supports you in developing a modern and effective SEO strategy to maximize your conversions and online visibility.

Marketing automation promises extraordinary results but hides realities vendors prefer to keep quiet. Between hidden costs, integration complexity and strategic errors, discover what nobody tells you about this technology. Learn to avoid common pitfalls, understand real limitations and maximize ROI through balanced approach between automation and human intervention.

Is your Squarespace website invisible on Google? Discover the complete 2025 SEO guide to dominate search results. Learn the 3 essential pillars: keyword optimization, backlink creation, and technical SEO. Advanced configuration, SEOSpace usage, and concrete example of a Parisian photographer. Transform your site into an organic traffic generating machine with these proven techniques.

Discover why poor mobile user experience drives customers away and how to fix it. From the crucial importance of mobile UX to identifying common mistakes and understanding mobile user behavior, this article guides you through the key steps to optimize your mobile presence. Learn how to adopt responsive design, simplify navigation, and measure the effectiveness of your improvements using advanced analytics tools. Boost your traffic and conversions with a winning mobile-first s

Learn how I multiplied my e-commerce site traffic from 0 to 10,000 daily visits using 8 proven SEO levers. This guide details product title optimization, technical structuring, AI automation and essential tools to scale your online store. Concrete methods, measurable results and expert strategies to sustainably boost your organic sales.

SEO evolves drastically in 2025. Generative Engine Optimization (GEO) revolutionizes traditional approaches, while brand signals surpass backlinks. Search intent trumps keywords, user-generated content gains importance, and voice optimization becomes essential. Behavioral analysis now enables fine-tuned strategy adaptation. Discover these 6 major trends that are transforming digital visibility and reshaping how we approach search engine optimization.

Master Google Search Console in 2025 to boost your website in search results. This guide details initial setup, performance report analysis, fixing indexing errors, and advanced data exploitation for informed SEO decisions. Learn to connect GSC to Google Looker Studio, monitor your traffic, and clean unnecessary pages from Google’s index for optimal visibility. From basic configuration to advanced regex filters, elevate your SEO strategy with actionable insights.

Discover revolutionary 2025 SEO strategies through exceptional case studies. SaaS, e-commerce, blogging: how sites achieved +10,000% organic traffic growth. Programmatic content, local SEO, multimedia optimization and E-E-A-T are success keys. Analyze concrete results from KrispCall, MESHKI, Iowa Girl Eats and other Google-dominating leaders. Transform your SEO now.

Create your first social media calendar in just 30 minutes! This complete guide walks you through step by step: choosing your platforms, defining your goals, planning your content and using the right tools. Discover how to effectively structure your editorial calendar, what content to include (posts, articles, newsletters, videos) and the best tips to save time. Free tools included: Google Sheets, Trello, Notion and Later to start stress-free.

Learn how to choose between SEO and Google Ads in 2025. This comprehensive guide analyzes the pros and cons of each strategy: SEO for sustainable growth and long-term ROI, Google Ads for quick results and precise targeting. Discover the best approach based on your goals (immediate visibility, limited budget, market testing) and how to combine both strategies to maximize your online presence and dominate SERPs.

A well-structured content calendar is the secret weapon of high-performing marketers. This comprehensive guide reveals how to build, organize and optimize your editorial calendar to maximize publication impact. Discover key steps: audience identification, goal setting, strategic planning, role assignment and performance tracking. Transform your marketing strategy with this proven method that ensures regularity, consistency and measurable results for sustainable business growt

Master SEO in 2025 with this practical 60-minute guide. Discover Google's new ranking rules: search intent, MUM and BERT algorithms, essential AI tools, voice and visual search optimization. Learn to build a sustainable SEO strategy focused on entities, Knowledge Graph and content humanization to strengthen your online presence and brand authority.

Discover the most effective inbound marketing strategies to attract, convert, and retain your clients. This comprehensive guide explains how to create relevant content, optimize your SEO, automate email campaigns, and transform visitors into brand ambassadors. Learn to differentiate inbound from outbound marketing and implement a customer-centric approach to maximize conversions and grow your business sustainably.

In 2025, SEO outsourcing becomes crucial due to increasing Google algorithm complexity and AI emergence. Companies struggle to keep up with SEO trends internally, lacking specialized technical resources. Discover why hiring an expert SEO agency improves organic rankings, optimizes UX, and strengthens domain authority. Complete guide to choosing the right agency and avoiding common pitfalls in SEO outsourcing.

Discover the influencer marketing strategies that make the difference for SMEs in 2025. From defining SMART objectives to using AI tools, including the importance of value alignment and transparency respect. This comprehensive guide reveals how to optimize your campaigns with limited budgets, automate influencer research and create authentic partnerships that generate measurable results.

Mastering marketing analytics has become essential in 2025. Between tools like Google Analytics, Hotjar, or HubSpot, performance indicators to track, and the emergence of predictive AI, beginners can feel overwhelmed. Our practical guide walks you step by step through understanding and applying modern analysis techniques to optimize your marketing campaigns.

Discover the essential 2025 marketing automation guide to transform your customer experience. Explore top tools (HubSpot, Mailchimp, Salesforce), learn CRM integration and master KPIs for high-performing campaigns. Personalize at scale and optimize your marketing ROI with our proven strategies.

Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.