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JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses


SEO Expert Guide 2025: Create Your Marketing Plan That Converts
Discover the expert SEO 2025 guide to create a marketing plan that truly converts. Learn the latest keyword research strategies, optimized content creation, AI trend integration and performance tracking. From goal setting to technical optimization, this comprehensive guide supports you in developing a modern and effective SEO strategy to maximize your conversions and online visibility.

JB Impact
Jul 1712 min read


The Secrets of E-commerce SEO: From 0 to 10,000 Visits Per Day
Learn how I multiplied my e-commerce site traffic from 0 to 10,000 daily visits using 8 proven SEO levers. This guide details product title optimization, technical structuring, AI automation and essential tools to scale your online store. Concrete methods, measurable results and expert strategies to sustainably boost your organic sales.

JB Impact
Jul 711 min read


Digital Video Marketing: How to Create Content that Captivates Your Audience
Learn how to create an effective digital video strategy that captivates your audience. From setting clear objectives to optimizing on YouTube, TikTok and Instagram, this complete guide walks you through every step: format selection, engaging script creation, editing techniques, AI utilization and performance analysis. Transform your videos into powerful conversion tools with our digital marketing expert tips.

JB Impact
Jul 612 min read


SEO Trends 2025: Essential Changes for Your Visibility
SEO evolves drastically in 2025. Generative Engine Optimization (GEO) revolutionizes traditional approaches, while brand signals surpass backlinks. Search intent trumps keywords, user-generated content gains importance, and voice optimization becomes essential. Behavioral analysis now enables fine-tuned strategy adaptation. Discover these 6 major trends that are transforming digital visibility and reshaping how we approach search engine optimization.

JB Impact
Jul 212 min read


Google Search Console: The Complete Guide to Optimizing Your Website in 2025
Master Google Search Console in 2025 to boost your website in search results. This guide details initial setup, performance report analysis, fixing indexing errors, and advanced data exploitation for informed SEO decisions. Learn to connect GSC to Google Looker Studio, monitor your traffic, and clean unnecessary pages from Google’s index for optimal visibility. From basic configuration to advanced regex filters, elevate your SEO strategy with actionable insights.

JB Impact
Jun 3010 min read


Your First Social Media Calendar: From Beginner to Pro in 30 Minutes
Create your first social media calendar in just 30 minutes! This complete guide walks you through step by step: choosing your platforms, defining your goals, planning your content and using the right tools. Discover how to effectively structure your editorial calendar, what content to include (posts, articles, newsletters, videos) and the best tips to save time. Free tools included: Google Sheets, Trello, Notion and Later to start stress-free.

JB Impact
Jun 2511 min read


SEO vs. Google Ads: Which Strategy Should You Choose for Your Business in 2025?
Learn how to choose between SEO and Google Ads in 2025. This comprehensive guide analyzes the pros and cons of each strategy: SEO for sustainable growth and long-term ROI, Google Ads for quick results and precise targeting. Discover the best approach based on your goals (immediate visibility, limited budget, market testing) and how to combine both strategies to maximize your online presence and dominate SERPs.

JB Impact
Jun 248 min read


Content Calendar: The Secret Method of Successful Marketers
A well-structured content calendar is the secret weapon of high-performing marketers. This comprehensive guide reveals how to build, organize and optimize your editorial calendar to maximize publication impact. Discover key steps: audience identification, goal setting, strategic planning, role assignment and performance tracking. Transform your marketing strategy with this proven method that ensures regularity, consistency and measurable results for sustainable business growt

JB Impact
Jun 227 min read


How to Post a Review on Google in 2025: A Quick and Easy Guide
Learn how to easily post a Google review in 2025. This detailed guide explains the steps on computer and mobile, the importance of reviews for local SEO, and how to write impactful comments. Also learn to edit, delete or share your existing reviews. Google reviews directly influence purchasing decisions and business visibility in local search results.

JB Impact
Jun 169 min read


Digital Marketing 2025: The Essential Guide for Your E-commerce
Digital marketing is rapidly evolving in 2025. Discover new social media trends with Threads and BlueSky, AI's impact on e-commerce, essential marketer skills, and the rise of social search. This guide also explores Generation Alpha, collaborative content, and strategies to avoid AI fatigue while optimizing your campaigns for maximum ROI.

JB Impact
Jun 811 min read


How to Master Marketing Analytics in 2025: A Practical Guide for Beginners
Mastering marketing analytics has become essential in 2025. Between tools like Google Analytics, Hotjar, or HubSpot, performance indicators to track, and the emergence of predictive AI, beginners can feel overwhelmed. Our practical guide walks you step by step through understanding and applying modern analysis techniques to optimize your marketing campaigns.

JB Impact
Jun 611 min read
![Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]](https://static.wixstatic.com/media/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.webp)
![Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]](https://static.wixstatic.com/media/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_avif,quality_auto/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.webp)
Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]
Discover the essential 2025 marketing automation guide to transform your customer experience. Explore top tools (HubSpot, Mailchimp, Salesforce), learn CRM integration and master KPIs for high-performing campaigns. Personalize at scale and optimize your marketing ROI with our proven strategies.

JB Impact
Jun 110 min read


Artificial Intelligence in Marketing: From Analysis to Concrete Action
Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

JB Impact
May 2611 min read


The keys to successful social media advertising
performante grâce à une stratégie bien définie, des visuels percutants, un ciblage précis, une gestion budgétaire optimisée et l’analyse des performances. Nous explorons aussi l’impact croissant de l’intelligence artificielle dans le marketing digital, avec des statistiques clés, des citations d’experts et une FAQ pour répondre à toutes vos questions.

JB Impact
May 2512 min read


Is Your Digital Marketing Plan Up to Date? The New Rules for 2025
Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.
Félix Doyon
May 2215 min read
![How I Doubled Sales with Artificial Intelligence Marketing [Case Study]](https://static.wixstatic.com/media/1e10bb_936e831de78949829eb1161ca94ca608~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1e10bb_936e831de78949829eb1161ca94ca608~mv2.webp)
![How I Doubled Sales with Artificial Intelligence Marketing [Case Study]](https://static.wixstatic.com/media/1e10bb_936e831de78949829eb1161ca94ca608~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_avif,quality_auto/1e10bb_936e831de78949829eb1161ca94ca608~mv2.webp)
How I Doubled Sales with Artificial Intelligence Marketing [Case Study]
In this detailed case study, we share how the strategic use of artificial intelligence in marketing allowed us to double our sales. Thanks to intelligent recommendation engines (+18% conversion rate), predictive analytics and client scoring (doubling of converted leads), and smart campaign automation (-23% abandonment rate), our results skyrocketed while reducing our customer acquisition cost by 30%.

JB Impact
May 2012 min read


Expert Guide 2025: Create engaging content to captivate your audience
In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.

JB Impact
May 189 min read


Expert Guide 2025: Master Contact Generation to Double Your Subscriber List
In 2025, email marketing remains the most cost-effective digital tool. Discover the key strategies to effectively double your subscriber list.

JB Impact
May 1511 min read


What will be the best advanced marketing strategy in 2025 for SMEs?
Stratégies Marketing Avancées pour 2025 : Personnalisation, Intelligence Artificielle, et Connexion Humaine pour les PME

JB Impact
Apr 25, 20243 min read
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