By 2026, marketing is undergoing a profound transformation: generative AI is giving way to agentic AI. Multi-agent systems (MAS) now orchestrate complex and autonomous workflows. Simple productivity has become a commodity in the face of fragmented attention. The real challenge? Governance, strategic differentiation, and agent-to-agent (A2A) commerce between brand twins. Proving ROI requires concrete results, as AI becomes an operational profit center. Humans must
