JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Artificial intelligence is transforming marketing! Discover how to integrate AI into your strategy to automate tasks, better understand your customers, and boost your performance. This practical guide explains the essential first steps for moving from a traditional strategy to intelligent, data-driven marketing.

Marketing automation promises extraordinary results but hides realities vendors prefer to keep quiet. Between hidden costs, integration complexity and strategic errors, discover what nobody tells you about this technology. Learn to avoid common pitfalls, understand real limitations and maximize ROI through balanced approach between automation and human intervention.

Digital marketing is rapidly evolving in 2025. Discover new social media trends with Threads and BlueSky, AI's impact on e-commerce, essential marketer skills, and the rise of social search. This guide also explores Generation Alpha, collaborative content, and strategies to avoid AI fatigue while optimizing your campaigns for maximum ROI.