JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Content marketing has become essential in 2025 due to evolving buying behaviors and the explosion of digital channels. This strategy improves SEO, generates qualified leads and strengthens brand awareness. Discover how to build an effective approach with AI, voice optimization and interactive formats. Learn to measure impact with the right KPIs and analytics tools to maximize your digital performance.

Discover the influencer marketing strategies that make the difference for SMEs in 2025. From defining SMART objectives to using AI tools, including the importance of value alignment and transparency respect. This comprehensive guide reveals how to optimize your campaigns with limited budgets, automate influencer research and create authentic partnerships that generate measurable results.