JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Mastering marketing analytics has become essential in 2025. Between tools like Google Analytics, Hotjar, or HubSpot, performance indicators to track, and the emergence of predictive AI, beginners can feel overwhelmed. Our practical guide walks you step by step through understanding and applying modern analysis techniques to optimize your marketing campaigns.

Discover the essential 2025 marketing automation guide to transform your customer experience. Explore top tools (HubSpot, Mailchimp, Salesforce), learn CRM integration and master KPIs for high-performing campaigns. Personalize at scale and optimize your marketing ROI with our proven strategies.

The customer journey is much more than a simple sales funnel. From awareness to loyalty, each stage represents an optimization opportunity. Discover how to identify friction points using heatmaps and behavioral analysis, then learn to streamline the user experience by adapting your content, simplifying payment processes, and personalizing your recommendations.

SEO mistakes can be costly in terms of rankings and organic traffic. From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

performante grâce à une stratégie bien définie, des visuels percutants, un ciblage précis, une gestion budgétaire optimisée et l’analyse des performances. Nous explorons aussi l’impact croissant de l’intelligence artificielle dans le marketing digital, avec des statistiques clés, des citations d’experts et une FAQ pour répondre à toutes vos questions.

Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.

In this detailed case study, we share how the strategic use of artificial intelligence in marketing allowed us to double our sales. Thanks to intelligent recommendation engines (+18% conversion rate), predictive analytics and client scoring (doubling of converted leads), and smart campaign automation (-23% abandonment rate), our results skyrocketed while reducing our customer acquisition cost by 30%.

In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.

How will artificial intelligence tools revolutionize SEO referencing?