JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Discover the essential 2025 marketing automation guide to transform your customer experience. Explore top tools (HubSpot, Mailchimp, Salesforce), learn CRM integration and master KPIs for high-performing campaigns. Personalize at scale and optimize your marketing ROI with our proven strategies.

SEO mistakes can be costly in terms of rankings and organic traffic. From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.

In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.