JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

Learn how to choose between SEO and Google Ads in 2025. This comprehensive guide analyzes the pros and cons of each strategy: SEO for sustainable growth and long-term ROI, Google Ads for quick results and precise targeting. Discover the best approach based on your goals (immediate visibility, limited budget, market testing) and how to combine both strategies to maximize your online presence and dominate SERPs.

SEO mistakes can be costly in terms of rankings and organic traffic. From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.