JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses

SEO mistakes can be costly in terms of rankings and organic traffic. From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.

In this detailed case study, we share how the strategic use of artificial intelligence in marketing allowed us to double our sales. Thanks to intelligent recommendation engines (+18% conversion rate), predictive analytics and client scoring (doubling of converted leads), and smart campaign automation (-23% abandonment rate), our results skyrocketed while reducing our customer acquisition cost by 30%.

In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.

How will artificial intelligence tools revolutionize SEO referencing?