The Proven Method to Create Your Digital Marketing Strategy in 24 Hours
- JB Impact
- Jun 11
- 14 min read
Did you know that 49% of organizations don't have a clearly defined digital marketing strategy ? This lack of structure seriously limits your growth in today's digital environment.
A well-designed digital strategy is essential for growing your business and attracting new prospects. In B2B, decision-makers complete 60 to 70% of the purchasing process before even contacting a salesperson, obtaining information solely through digital sources. Digital marketing offers an impressive return on investment—up to €42 for every euro invested in email marketing!
With 24 million online stores, standing out with an effective marketing strategy is crucial. We've created this fast-track method to develop your digital marketing strategy in just 24 hours. You'll be able to quickly put together a concrete action plan and start seeing results—without spending weeks planning!
We will guide you step by step to analyze your current situation, define your objectives, identify your target audience and select the most relevant communication channels for your business.
01 QUICK ANALYSIS OF YOUR CURRENT SITUATION
Image Source: Smart Insights
To create an effective digital marketing strategy, first analyze your current situation. This first step will allow you to establish a solid starting point before defining your future goals and actions.
Do a mini audit of your website
Your website is the cornerstone of your digital presence. A mini audit will allow you to quickly identify areas for improvement to boost your performance.
Start by analyzing your site's technical performance. Check its loading speed, ergonomics, and compliance with W3C standards. These technical factors directly influence user experience and your SEO [16].
Use Google Analytics to examine your traffic trends and answer these key questions:
Are traffic peaks and troughs trending upward or downward?
What are the most visited pages and how are they evolving?
What is your bounce rate and is it trending favorably? [16]
Also, examine your conversion funnel and the actions you take to convert your visitors into leads. Effective calls to action and optimized landing pages play a key role in this process [12].
For qualitative analysis, contact a few target users directly to gather their impressions. Their feedback will provide you with valuable insights into their actual experience [16].
Evaluate your social media presence
A thorough analysis of your social networks will give you a clear vision of your online reputation and the effectiveness of your content strategy.
Identify all accounts opened in your company name, including those that are no longer used but still accessible [1]. Classify them according to their status: active, inactive, priority or secondary.
Check your branding consistency across each platform. Do your social media channels have a similar look and feel? Is your logo clearly visible to reassure users that these are your official accounts? [1]
Analyze these key performance indicators:
The evolution of the number of clicks on your links
Growing your community
Your engagement rate [12]
Social listening will allow you to gather relevant information and define the appropriate indicators for each network. Identify the publications that have obtained the best results to understand which content contributes to your growth [1].
Finally, check if your audience matches your target personas. This analysis will help you determine if you are communicating effectively with your ideal audience [12].
Identify your strengths and weaknesses (SWOT express)
SWOT analysis is an essential tool for quickly identifying the Strengths, Weaknesses, Opportunities and Threats of your digital marketing strategy [1].
This method divides the analysis into two parameters:
Internal factors : your strengths and weaknesses
External factors : opportunities and threats [14]
Your strengths represent the internal aspects that give your company a competitive advantage. These could be a solid reputation, a talented team, or exceptional content [15].
To identify them, ask yourself these questions: What sets your site apart from competitors? What is your unique expertise? Do you have an engaged community?
Weaknesses are the internal attributes that limit your ability to achieve your goals, such as limited resources or insufficient online presence [15]. Identify them honestly, because ignoring your weaknesses will work against you [1].
Opportunities are external factors that could generate growth: new market trends, untapped markets or technological developments [1]. For example, the explosion of e-commerce could represent a major opportunity for your business [15].
Threats are external factors beyond your control that can harm your performance: competitors, regulatory changes or economic fluctuations [1].
Conduct this analysis periodically, ideally with managers from each department to get a complete picture [1]. This quick assessment will give you a solid foundation for building a truly effective digital marketing strategy!
02 DEFINE YOUR DIGITAL MARKETING OBJECTIVES
Image Source: Smart Insights
After analyzing your current situation, let's move on to the crucial step of your digital marketing strategy: defining clear and specific objectives. Without well-defined goals, your marketing efforts resemble a journey without a destination! We now guide you toward effective objectives that will maximize your chances of success.
Use the SMART method
The SMART method transforms your vague wishes into concrete and achievable goals. This methodological framework effectively structures your digital marketing strategy and improves coordination between all stakeholders [16].
Here's how to apply SMART criteria to your marketing goals:
Specific : Formulate clear and specific goals. Don't just aim for "more traffic," but rather "increase organic site traffic by 20% within six months" [16]. This specificity effectively focuses your efforts.
Measurable : Associate numerical indicators with each objective to evaluate your progress. A measurable objective makes it easier to track and quickly identify areas for improvement [16]. "Achieving a 5% conversion rate on our landing page" [16] is much more effective than "improving our conversions".
Achievable : Your goals must remain realistic given your resources. An unattainable goal demotivates your teams and compromises your entire strategy [8]. Honestly assess your human, financial and technical resources.
Realistic : Make sure the goal fits logically into your overall strategy. Ask yourself: "Does this goal directly contribute to my business objectives?" [9]. A goal may be technically achievable but not appropriate for your situation.
Time-bound : Set a specific deadline for each goal. Without a deadline, your goals lose priority and risk being constantly pushed back [10]. A time limit creates a sense of urgency and structures your schedule.
Choose 1 to 2 key indicators (KPIs)
KPIs are essential for measuring the effectiveness of your digital marketing strategy. Contrary to popular belief, we recommend focusing on a few relevant indicators rather than tracking a large number of them [11].
Select 1-2 KPIs that directly address your goals. These metrics should be aligned with your strategic goals to provide truly actionable insights [12]. If your goal is to improve customer engagement, track engagement rates on your social media or time spent on your website.
Avoid “vanity metrics” that impress but don’t offer actionable insights [13]. Follower counts may sound flattering, but lead conversion rates are a much better indicator of your actual performance.
Ask yourself this essential question: "Do these indicators give me valuable information to improve my results?" [13]. If the answer is no, look for other more relevant metrics.
Set a 30-day deadline
Short-term goals create positive momentum and allow you to quickly adjust your strategy. A 30-day deadline maintains motivation and allows you to measure tangible progress.
Our approach is based on the concept of OKRs (Objectives and Key Results) which distinguishes between what you aspire to (objectives) and measurable indicators (key results) [2]. If your goal is to increase engagement on LinkedIn, your key result could be "increase engagement by 30% in 30 days" [16].
The benefit of a short deadline is twofold: it creates a sense of urgency and allows you to quickly identify what's working. After 30 days, analyze your results and adjust your strategy accordingly.
Remember that these short-term goals should be part of a larger vision. They are the first steps towards achieving your annual goals. Regularly monitoring your KPIs will allow you to evaluate the effectiveness of your strategy and reorient it if necessary [12].
03 IDENTIFY YOUR TARGET AUDIENCE
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The success of your digital marketing strategy depends directly on your understanding of your target audience. We find that companies that accurately identify their audience achieve significantly better results than those that communicate generically.
Create a simple persona
A persona is a semi-fictional representation of your ideal customer based on real data [1]. This method goes beyond simple demographic statistics to include the deeper motivations of your potential customers.
To quickly create an effective persona, focus on these essential elements:
Demographic information: age, gender, occupation, income level
Daily goals and challenges: what they are trying to accomplish
Consumer habits: how they get information before buying
Your persona should definitely include a first name, a photo, a job title, an age, and a personality [1]. For example, instead of vaguely targeting "women aged 25-40," create "Marie, 32, marketing manager in an SME, who is looking to optimize her time."
This approach allows you to precisely adapt your messages to the needs of your target!
Analyze your current customers
Your existing customers are a goldmine of information to understand who actually buys your products [14]. We recommend a thorough analysis of your customer base to forge lasting relationships [15].
Ask yourself these essential questions:
Who are your most loyal and profitable customers?
What characteristics do they share?
How do they behave before, during and after the purchase?
To collect this valuable data, you can organize surveys, conduct face-to-face interviews, or leverage data from your CRM [1]. Your sales teams also have unique insights into your customers' motivations [16].
This analysis will allow you to decipher the desires and behaviors of your customers, thus drawing a detailed portrait of their interaction with your brand [15].
Determine which channels they use
Once you've identified your audience, you need to understand where they spend their time online. Knowing your audience's preferred channels allows you to invest your resources efficiently.
Each generation has its preferred platforms. Millennials are generally comfortable with all social media, while Generation Z favors visual content on TikTok and Instagram [3]. B2B professionals, on the other hand, respond better to targeted emails and LinkedIn posts [17].
Our experts advise you to ask yourself these questions:
Which social networks is your audience active on?
When does she consult these platforms?
What content format does she prefer (articles, videos, podcasts)?
Mapping media habits is crucial to identify the most effective channels [3]. A recent study shows that 72% of Gen Z users spend more than 3 hours daily on social media [3].
By identifying precisely where your audience is, you will not only be able to reach them more effectively, but also tailor your message to maximize its impact!
04 CHOOSE THE RIGHT COMMUNICATION CHANNELS
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Choosing the right communication channels is key to effectively implementing your digital marketing strategy. Now that you know your audience, it's time to determine where and how to reach them!
SOCIAL MEDIA: WHERE TO POST?
With so many social media platforms available, it's tempting to be everywhere. It's best to focus on the platforms where your audience already hangs out [18]. This targeted approach will save you time and resources while maximizing your impact.
Each platform attracts a specific audience:
LinkedIn is ideal for B2B strategies targeting professionals [18]
Instagram and TikTok are favored by younger audiences (Generation Z) [18]
Pinterest is effective for promoting tangible products or blogs [18]
YouTube is only for video content creators [18]
By tailoring your content to each platform, you significantly increase its effectiveness. For example, prioritize business-to-business posts for LinkedIn, while your Instagram posts will be more visual and inspiring [19].
Email Marketing : FOR WHOM AND WHY?
Email marketing remains a particularly powerful channel with excellent ROI. According to Econsultancy, 72% of companies rate it as "good" or "excellent" in terms of ROI [20].
This channel is particularly effective for:
Maintain contact with your existing customer base [20]
Inform about new products and promotions [21]
Building lasting relationships with your audience [20]
To maximize its effectiveness, segment your contact base. Email campaigns can be adapted to different objectives: regular newsletters to maintain awareness, acquisition campaigns to attract new customers, or welcome emails to introduce your company to prospects [6].
A recent study shows that 50% of consumers have made a purchase following an email in the past year , and 78% are likely to engage with personalized emails containing offers tailored to their interests [22].
ONLINE ADVERTISING: GOOGLE ADS OR FACEBOOK ADS?
These two digital advertising giants operate on different but complementary logics. Google Ads helps you find new customers, while Facebook Ads helps customers find you [23].
Google Ads excels when users are actively searching for a solution. For example, if a customer is looking for air conditioning repair, a Google ad will put them directly in front of your offer at the exact moment they need it [24]. With over 3.5 billion daily searches, Google offers unparalleled reach [23].
In contrast, Facebook Ads allows for extremely precise targeting based on user demographics, interests, and behaviors [23]. With an average cost per click of €0.77 compared to €5.88 for Google Ads [25], Facebook often represents a more affordable option.
We recommend using these two platforms in a complementary manner depending on your specific objectives and the behavior of your target audience.
05 CREATE AN EXPRESS CONTENT PLAN
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Now that you've chosen your communication channels, it's time to quickly create an effective content plan for your digital marketing strategy. Content will bring your strategy to life and create a real connection with your audience!
LIST 3 CONTENT IDEAS PER CHANNEL
Creating relevant content for each platform takes time and thought. To get started effectively, focus on three key ideas per channel.
Here are some types of content that work particularly well:
Tutorials and tips : Share your expertise to help your audience solve a real-life problem
“Behind the Scenes” Content : Show the behind-the-scenes of your business to humanize your brand
Customer Testimonials : Highlight the results your customers have achieved to build your credibility
Choose topics that truly resonate with you. Transparency is essential for building trust with your audience. Also, vary the types of content between informative, educational, promotional, and entertaining to maintain interest.
CREATE A MINI EDITORIAL CALENDAR
An editorial calendar structures your content creation and ensures consistency in your communication. There are at least three benefits to scheduling your content in advance: being more efficient in the face of unforeseen events, focusing on real-time interactions, and maintaining a presence even when you're away.
Your mini calendar should include these essential elements:
The publication date
The subject or title of the publication
The platform used
The purpose of the publication
The type of content (educational, promotional, etc.)
Production status
To begin, plan your themes for the coming month, then refine them weekly. This flexibility will allow you to adjust your strategy based on the results.
USE FREE TOOLS TO PLAN
We recommend several free tools for planning and scheduling your content. Meta offers two particularly useful platforms: Creator Studio and Business Suite. These tools allow you to schedule your Facebook and Instagram posts, view your analytics, and manage your messages.
For other platforms, Later offers a free version that lets you manage up to five profiles and schedule 10 posts per social network. Adobe Express also offers a free publishing calendar that lets you post up to 1,000 times a month on six different social networks.
These tools centralize your work and provide you with a single dashboard to track your performance and identify trends. For SMEs, free tools are generally sufficient to effectively manage their online presence.
By investing a few hours in creating an express content plan, you will free up valuable time to focus on other aspects of your digital marketing while maintaining a regular and consistent online presence!
06 LAUNCH AND MONITOR YOUR STRATEGY
The time has come to put your digital marketing strategy into action! This step marks the decisive moment when your planning turns into concrete actions. We guide you through the effective implementation of everything you've prepared.
PUBLISH YOUR FIRST CONTENT
Implement the efforts you've carefully planned. Start by adapting your website to reflect your campaign's key messages. Then, post regularly on your social media channels to keep your audience engaged.
Managing your community is essential in this initial phase. Respond to comments, manage private messages, and build positive relationships with your followers. This interaction will determine how your brand is perceived.
Strictly adhere to the editorial calendar you've established. This discipline will allow you to accurately evaluate your results and make any necessary adjustments to your strategy.
USE GOOGLE ANALYTICS
Google Analytics is the essential tool for measuring the effectiveness of your digital marketing. This free platform shows you how your customers interact with your site throughout their journey.
With Google Analytics you can:
Analyze your website traffic and user behavior
Get valuable data on your campaign performance
Anticipate your customers' future actions
Our customers using Google Analytics have successfully reduced their reporting time by 50% while significantly improving their understanding of the customer journey.
ADJUST AFTER 7 DAYS
Tracking and analyzing results is essential to assessing the effectiveness of your strategy. After just one week, you'll already have meaningful data to begin adjusting your approach.
If the results don't meet your expectations, quickly change your tactics. You may need to adjust your communication channels, revise your content, or change your targeting settings.
Internet traffic has increased significantly by approximately 30 to 45% since April, making it even more important to monitor your content performance. Agility and adaptability are the keys to success in today's digital environment!
CONCLUSION
Implementing an effective digital marketing strategy doesn't require weeks of planning! Our six-step method allows you to quickly take concrete actions and achieve tangible results in just 24 hours.
The initial analysis of your situation establishes a solid foundation for your strategy. Your SMART objectives, coupled with a few relevant KPIs, precisely guide your marketing efforts. A thorough understanding of your audience remains the central pillar of any successful strategy.
Carefully choosing communication channels and creating a tailored content plan transforms your strategy into concrete actions. Launching and regular monitoring allow you to continually refine your approach to maximize your impact.
Our experience shows that a strategy that is quickly implemented and then adjusted based on actual results outperforms long-term planning without action. We encourage you to apply this accelerated method today!
Digital marketing is constantly evolving. Your ability to quickly adapt your strategy becomes your greatest asset. Don't wait for perfection before starting—launch your strategy, measure results, and continuously adjust your approach.
This 24-hour method is not an end in itself, but the beginning of a process of continuous improvement that will advance your digital presence day after day.
FAQs
Q1. Why is it important to have a digital marketing strategy?
A well-defined digital marketing strategy is essential for growing your business, attracting new prospects, and improving customer relationships. It allows you to stand out in an increasingly competitive digital environment and achieve a better return on investment from your marketing efforts.
Q2. How can I quickly identify my target audience?
To quickly identify your target audience, create a simple persona based on real data and educated assumptions. Analyze your current customers to understand their common characteristics and purchasing behaviors. Then determine the communication channels they use most frequently.
Q3. What are the most effective communication channels for digital marketing?
The most effective communication channels depend on your target audience. Social media, email marketing, and online advertising (Google Ads and Facebook Ads) generally perform very well. It's important to choose channels where your audience is already present and tailor your content to each platform.
Q4. How to quickly create an effective content plan?
To quickly create an effective content plan, start by listing three content ideas per chosen channel. Then create a mini editorial calendar including publication dates, topics, and platforms used. Use free tools like Creator Studio or Later to plan and schedule your posts.
Q5. How do I measure the effectiveness of my digital marketing strategy?
To measure the effectiveness of your digital marketing strategy, use tools like Google Analytics to track your website traffic and user behavior. Define 1 to 2 key performance indicators (KPIs) aligned with your goals. Analyze your results after 7 days and adjust your strategy accordingly to optimize your performance.
References
[20] - https://www.time2marketing.fr/quels-canaux-de-communication-privilegier-selon-votre-audience-cible/
[23] - https://www.nmedia.ca/blogue/l-impact-des-reseaux-sociaux-dans-une-strategie-marketing-moderne
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