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Digital Transformation

Artificial Intelligence in Marketing: From Analysis to Concrete Action

Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

JB Impact

May 26, 202511 min read

The keys to successful social media advertising

performante grâce à une stratégie bien définie, des visuels percutants, un ciblage précis, une gestion budgétaire optimisée et l’analyse des performances. Nous explorons aussi l’impact croissant de l’intelligence artificielle dans le marketing digital, avec des statistiques clés, des citations d’experts et une FAQ pour répondre à toutes vos questions.

JB Impact

May 25, 202512 min read

Marketing team discussing the 2025 strategic plan for digital marketing with data analysis and checklist.

Is Your Digital Marketing Plan Up to Date? The New Rules for 2025

Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.

Félix Doyon

May 22, 202515 min read

Illustration of an AI chatbot interacting with customers through multiple communication channels, enhancing customer service with instant support.

Customer Service and AI: The Secrets of Successful Chatbot Integration

AI chatbots are redefining the customer experience by offering instant 24/7 assistance. While 48% of French companies are investing in this technology, successful integration can improve query resolution rates by 33%. With 64% of consumers demanding a response within the hour, intelligent chatbots are becoming essential to combine automation with personalized customer relationships.

Félix Doyon

May 21, 202514 min read

How I Doubled Sales with Artificial Intelligence Marketing [Case Study]

In this detailed case study, we share how the strategic use of artificial intelligence in marketing allowed us to double our sales. Thanks to intelligent recommendation engines (+18% conversion rate), predictive analytics and client scoring (doubling of converted leads), and smart campaign automation (-23% abandonment rate), our results skyrocketed while reducing our customer acquisition cost by 30%.

JB Impact

May 20, 202512 min read

Illustration representing the digital content strategy: analysis, personas, storytelling, and user experience to maximize engagement in 2025.

Expert Guide 2025: Create engaging content to captivate your audience

In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.

JB Impact

May 18, 20259 min read

Expert Guide 2025: Master Contact Generation to Double Your Subscriber List

In 2025, email marketing remains the most cost-effective digital tool. Discover the key strategies to effectively double your subscriber list.

JB Impact

May 15, 202511 min read

Consultant travaillant sur une stratégie marketing

Ultimate Guide: Digital Marketing Strategy That Works in 2025 [Creative Case]

Élaborez une stratégie marketing digital performante pour 2025 grâce à ce guide concret : objectifs SMART, ciblage précis, canaux efficaces, contenu qui convertit et analyse de résultats pour doubler vos leads, même en PME.