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JB Impact Blog: Marketing Expertise, SEO and Digital Tools for Canadian Businesses


Influencer Marketing Strategies: What Successful SMEs Are Doing Differently in 2025
Discover the influencer marketing strategies that make the difference for SMEs in 2025. From defining SMART objectives to using AI tools, including the importance of value alignment and transparency respect. This comprehensive guide reveals how to optimize your campaigns with limited budgets, automate influencer research and create authentic partnerships that generate measurable results.

JB Impact
Jun 1011 min read


SEO Practice Guide for Lawyers: Attract More Clients in 2025
Learn how to boost your law firm's online visibility with SEO. This comprehensive guide explains effective strategies to attract more clients, optimize your legal content, and dominate local search results. Master the 4 pillars of legal SEO and discover optimization techniques specific to the legal sector for maximum impact.

JB Impact
Jun 814 min read


Digital Marketing 2025: The Essential Guide for Your E-commerce
Digital marketing is rapidly evolving in 2025. Discover new social media trends with Threads and BlueSky, AI's impact on e-commerce, essential marketer skills, and the rise of social search. This guide also explores Generation Alpha, collaborative content, and strategies to avoid AI fatigue while optimizing your campaigns for maximum ROI.

JB Impact
Jun 811 min read


Practical Guide 2025: Artificial Intelligence Marketing That Really Boosts Your Sales
Discover how AI is transforming marketing in 2025 with solutions now accessible to SMBs.
Explore the 5 must-have artificial intelligence tools that boost sales: segmentation platforms, content generators, predictive scoring, recommendation systems, and advanced chatbots. Learn how to measure the impact of these technologies on your performance and adopt best practices to ensure a successful transition.

JB Impact
Jun 711 min read


Master SEO on Wix: A Practical Guide for Enhanced Visibility
Learn how to effectively optimize your Wix site for natural search. Our complete guide reveals the best SEO strategies: integrated checklist setup, optimized content creation, native tools usage and user experience improvement to boost your Google visibility and search rankings.

JB Impact
Jun 614 min read


How to Master Marketing Analytics in 2025: A Practical Guide for Beginners
Mastering marketing analytics has become essential in 2025. Between tools like Google Analytics, Hotjar, or HubSpot, performance indicators to track, and the emergence of predictive AI, beginners can feel overwhelmed. Our practical guide walks you step by step through understanding and applying modern analysis techniques to optimize your marketing campaigns.

JB Impact
Jun 611 min read
![Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]](https://static.wixstatic.com/media/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.webp)
![Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]](https://static.wixstatic.com/media/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_avif,quality_auto/1e10bb_8daf46a7458b4db58c41b8856761cd65~mv2.webp)
Essential Guide to Marketing Automation: Secrets to a Better Customer Experience [2025]
Discover the essential 2025 marketing automation guide to transform your customer experience. Explore top tools (HubSpot, Mailchimp, Salesforce), learn CRM integration and master KPIs for high-performing campaigns. Personalize at scale and optimize your marketing ROI with our proven strategies.

JB Impact
Jun 110 min read


Is Your Customer Journey Optimal? Key Points to Check
The customer journey is much more than a simple sales funnel. From awareness to loyalty, each stage represents an optimization opportunity. Discover how to identify friction points using heatmaps and behavioral analysis, then learn to streamline the user experience by adapting your content, simplifying payment processes, and personalizing your recommendations.

JB Impact
May 2911 min read


SEO Mistakes That Are Killing Your Rankings (Immediate Solutions)
SEO mistakes can be costly in terms of rankings and organic traffic.
From ignoring long-tail keywords to technical issues that block indexing, along with poorly structured content and low-quality backlinks — each mistake reduces your visibility. The lack of analysis through Google Analytics and Search Console worsens the situation by preventing the identification and correction of these issues.

JB Impact
May 2814 min read


Discover How to Create a Personalized Customer Experience that Builds Loyalty in 2025
In 2025, personalized customer experience has become the primary loyalty driver, surpassing price and product quality. Mass marketing has given way to tailored AI-powered interactions using real-time data. Predictive AI anticipates customer needs by analyzing behavioral patterns, while contextual personalization adapts each interaction based on immediate circumstances. Advanced emotional personalization and seamless omnichannel experiences complete this approach.

JB Impact
May 2711 min read


Artificial Intelligence in Marketing: From Analysis to Concrete Action
Artificial intelligence is revolutionizing digital marketing by transforming customer behavior analysis and automating repetitive tasks. From smart CRM systems to content creation tools, programmatic advertising, and advanced segmentation – discover how AI optimizes marketing campaigns, personalizes customer experiences, and significantly boosts conversion rates.

JB Impact
May 2611 min read


The keys to successful social media advertising
performante grâce à une stratégie bien définie, des visuels percutants, un ciblage précis, une gestion budgétaire optimisée et l’analyse des performances. Nous explorons aussi l’impact croissant de l’intelligence artificielle dans le marketing digital, avec des statistiques clés, des citations d’experts et une FAQ pour répondre à toutes vos questions.

JB Impact
May 2512 min read


Is Your Digital Marketing Plan Up to Date? The New Rules for 2025
Is your digital strategy ready for 2025? From generative AI to data protection, this article reviews the new rules to follow to ensure your marketing remains effective and compliant.
Félix Doyon
May 2215 min read


Customer Service and AI: The Secrets of Successful Chatbot Integration
AI chatbots are redefining the customer experience by offering instant 24/7 assistance. While 48% of French companies are investing in this technology, successful integration can improve query resolution rates by 33%. With 64% of consumers demanding a response within the hour, intelligent chatbots are becoming essential to combine automation with personalized customer relationships.
Félix Doyon
May 2114 min read
![How I Doubled Sales with Artificial Intelligence Marketing [Case Study]](https://static.wixstatic.com/media/1e10bb_936e831de78949829eb1161ca94ca608~mv2.png/v1/fill/w_333,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/1e10bb_936e831de78949829eb1161ca94ca608~mv2.webp)
![How I Doubled Sales with Artificial Intelligence Marketing [Case Study]](https://static.wixstatic.com/media/1e10bb_936e831de78949829eb1161ca94ca608~mv2.png/v1/fill/w_305,h_229,fp_0.50_0.50,q_95,enc_avif,quality_auto/1e10bb_936e831de78949829eb1161ca94ca608~mv2.webp)
How I Doubled Sales with Artificial Intelligence Marketing [Case Study]
In this detailed case study, we share how the strategic use of artificial intelligence in marketing allowed us to double our sales. Thanks to intelligent recommendation engines (+18% conversion rate), predictive analytics and client scoring (doubling of converted leads), and smart campaign automation (-23% abandonment rate), our results skyrocketed while reducing our customer acquisition cost by 30%.

JB Impact
May 2012 min read


Expert Guide 2025: Create engaging content to captivate your audience
In 2025, creating content that performs requires a well-thought-out strategy focused on persona needs, user experience, and authenticity. Discover how to structure your content to captivate, convert, and retain.

JB Impact
May 189 min read


Expert Guide 2025: Master Contact Generation to Double Your Subscriber List
In 2025, email marketing remains the most cost-effective digital tool. Discover the key strategies to effectively double your subscriber list.

JB Impact
May 1511 min read


Ultimate Guide: Digital Marketing Strategy That Works in 2025 [Creative Case]
Élaborez une stratégie marketing digital performante pour 2025 grâce à ce guide concret : objectifs SMART, ciblage précis, canaux efficaces, contenu qui convertit et analyse de résultats pour doubler vos leads, même en PME.

Jessy Bédard
Apr 2417 min read


E-COMMERCE SOLUTIONS: HOW TO CHOOSE THE BEST ONE FOR YOUR BUSINESS IN 2025?
Compare the best e-commerce solutions of 2025 to choose the one that will boost your growth and online sales.

Jessy Bédard
Apr 1518 min read


How a Wix Expert Revolutionized a Canadian SME: Sales Growth of Over 50%
A Wix expert boosted a Canadian SME’s sales by over 50% with a full digital transformation and SEO strategy.

JB Impact
Apr 14 min read
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